What is cooperative in the collaborative economy and what is not? When can we say that a type of business is oriented towards the market or towards cooperation?
In an attempt to address these questions, Boyd Cohen and Pablo Muñoz present their Sharing Business Model Compass, which makes it possible to locate models of collaborative economy between market-based and collaboration-based models.
It is possible to establish a differentiation of business models in the collaborative economy depending on their orientation towards the market or towards collaboration. This will allow entrepreneurs and governments to make decisions when defining the use of collaborative economy initiatives.