Technology

The traditional sharing, bartering, lending, trading, renting, gifting, and swapping, redefined by digital technology, are revolutionizing and mainstreaming the way people consume and share knowledge (Caschera et al., 2013; Ferri et al., 2008). The evolution brought about by digital technologies has taken the sharing economy concept forward and created opportunities where people can monetize their skills and suitably use underutilised resources, making the sharing economy important in view of sustainability.

Digital technologies make it possible to exploit the potential production and sharing capacity: they allow people to share what they do not use full-time, for example, homes and cars. These are practices that promote the use and exploitation of the property, favouring re-use rather than purchase and access rather than ownership.

However, sharing economy is not only a question of money; it is a way to enrich social relationships and do business in a more sustainable way.

The emergence of sharing platforms is changing the way industries such as food & beverages, travel and transportation, accommodation and services conduct business, and is forcing them to re-evaluate their business models. The sharing economy has far-reaching implications, which include an improvement in resource utilization, increased convenience, job creation, greater digital awareness and environmental benefits.